
With over 25 years of experience in artisan gelato and hospitality, Morgan Morano is a leading expert in both gelato and business operations. Her journey began in Italy, where she trained under Sicilian gelato chef Antonio Cafarelli—an experience that shaped her deep respect for traditional technique, regional variation, and authentic Italian gelato.
As the founder of Morano Gelato—ranked #1 Gelato in America by Forbes—Morgan built and led the brand for over a decade, growing it from inception to national recognition. Today, she works with clients through education, consulting, and training, helping them build efficient, profitable, and sustainable gelato businesses.
Whether starting from scratch or refining an existing operation, Morgan provides clear, practical guidance tailored to each client’s goals.

With decades of hands-on experience, we offer expert consulting and training tailored to every stage of the gelato business journey—from planning and recipe development to operations, marketing, and growth. Whether you're opening your first shop, growing an existing business, or a restaurant or café looking to add gelato or refine recipes, our tiered programs and personalized support provide the tools, recipes, and real-world insight you need to build a sustainable gelato business—and keep customers coming back happy.
Custom recipes, expert guidance, and the techniques behind exceptional flavor and texture.
Whether it’s picking the right equipment, sourcing trustworthy suppliers, estimating startup costs, or learning how to actually make great gelato—there are a lot of moving parts when starting your own gelato business.
It’s easy to get stuck in research mode, not knowing where to begin.
That’s why we created TheGelatoExpert.com—a dedicated resource hub designed to give aspiring gelato entrepreneurs clarity and confidence. You'll find step-by-step guides, planning tools, and short training videos to help you take the first steps toward launching your business, the right way.
With so many factors involved in running a successful gelato business, having the right guidance can make all the difference. Whether you're just starting out or looking to improve and expand, we provide the expertise, strategies, and hands-on support you need to turn your gelato shop into a thriving, profitable business. Here’s why entrepreneurs and business owners trust us:
With 25+ years in hospitality and gelato-making, and as the founder of a Forbes-ranked #1 gelato brand, Morgan brings real-world experience in launching, running, and scaling successful gelato shops.
Every business is unique. That’s why we take a customized, hands-on approach, providing tailored advice and strategies that align with your specific vision and goals.
Learn authentic, high-quality gelato-making techniques that set your shop apart from the competition. We guide you in creating unique, standout flavors that keep customers coming back.
We believe that expert guidance should be within reach for every aspiring gelato entrepreneur. That’s why our consulting services are intentionally priced to be accessible—without compromising the quality or depth of support we provide. We also offer cost-effective consulting options alongside equipment and ingredient recommendations, making it easier than ever to launch your business with confidence and industry-proven resources.
You can explore two of our introductory consulting packages right here on The Gelato Expert to get started.
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