Morgan Morano has over 25 years of experience in the hospitality industry and is an expert in business operations and artisan gelato. The former founder and operator of Morano Gelato, ranked #1 for gelato in America by Forbes Magazine, Morgan has experience in all life cycles of a small business: from the launch, to developing and growing a brand and customer base, to running a mature organization with multiple turn-key stores and franchises. Morgan has consulted for small businesses and taught gelato-making privately and publicly since 2010. Morgan knows how to set up small businesses so they can operate independently of the owner, with systems that minimize food waste and unnecessary expenses, while maximizing business profits, and can help in all areas of a business's growth cycle.
We offer a wide range of services for startups, new, and mature businesses, including setting up general operation procedures, marketing, brand development, strategy & business plan improvement, finances (including projections, menu pricing and budgeting), staff policies, management & hiring, franchise guidance, mentorship, website & e-commerce assistance and more. We can also help those looking to grow, sell or evaluate the next steps. We have the expertise to guide individuals just starting out with an idea realize their dream of opening their own business, as well as businesses across all industries achieve their goals and have a better work life balance.
From formulating a business plan, purchasing equipment and ingredients, to developing top notch recipes, we can help you create the gelato business of your dreams. We offer a variety of comprehensive virtual training programs in all production styles of gelato-making. Our 1 on 1 approach helps our clients learn quickly how to create excellent recipes and products that stand out in the industry. We'll share our knowledge on building and running high-traffic & profitable gelato stores, including how to implement effective systems needed for any successful business.
Our book, The Art of Making Gelato, includes over 50 easy and authentic recipes to make in any ice cream or gelato machine
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