About Morgan Morano
With over 25 years of experience in artisan gelato and hospitality, Morgan Morano is a leading expert in gelato and business operations. Her introduction to gelato began in Italy, where she worked under a Sicilian gelato chef, Antonio Cafarelli, whose passion for the art of gelato-making left a lasting impression. It was there that Morgan developed a deep respect for the tradition, technique, and regional variations of authentic Italian gelato—an experience that continues to shape her work today.
As the founder of Morano Gelato—ranked #1 Gelato in America by Forbes—Morgan built and led the acclaimed brand from inception to national recognition, operating for over a decade before transitioning to new ventures in gelato education, consulting, and training. From launching a popular brand to optimizing operations and franchising, she knows what it takes to create a profitable, sustainable gelato shop. Whether you're starting from scratch or looking to refine your existing business, Morgan provides expert guidance tailored to your goals—ensuring you get the support you need to succeed.
OUR SERVICES
With decades of hands-on experience, we offer expert consulting and training tailored to every stage of the gelato business journey—from planning and recipe development to operations, marketing, and growth. Whether you're opening your first shop, growing an existing business, or a restaurant or café looking to add gelato or refine recipes, our tiered programs and personalized support provide the tools, recipes, and real-world insight you need to build a sustainable gelato business—and keep customers coming back happy.
Who I Work With
New Businesses
Restaurants
Gelato Startups
Cafes
Mobile Operations
Hospitality Groups
Food Truck Owners
Pop-up Concepts
Simplify the Start of Your Gelato Venture
Whether it’s picking the right equipment, sourcing trustworthy suppliers, estimating startup costs, or learning how to actually make great gelato—there are a lot of moving parts when starting your own gelato business.
It’s easy to get stuck in research mode, not knowing where to begin.
That’s why I created TheGelatoExpert.com—a free resource hub designed to give aspiring gelato entrepreneurs clarity and confidence. You'll find step-by-step guides, planning tools, and short training videos to help you take the first steps toward launching your business, the right way.