Morgan Morano has over 25 years of experience in the hospitality industry and is an expert in business operations and artisan gelato. The former founder and operator of Morano Gelato, ranked #1 for gelato in America by Forbes Magazine, Morgan has experience in all life cycles of a small business: from the launch, to developing and growing a brand and customer base, to running a mature organization with multiple turn-key stores and franchises. Morgan has consulted for small businesses and taught gelato-making privately and publicly since 2010. Morgan knows how to set up small businesses so they can operate independently of the owner, with systems that minimize food waste and unnecessary expenses, while maximizing business profits, and can help in all areas of a business's growth cycle.
Our mission is to help small businesses thrive. We understand the day-to-day juggling small business owners must do, and we know how to set up systems and procedures that allow owners to step back from an all-hands-on approach and enjoy the benefits of a turn-key operation. Our goal is to give those just starting out or current owner-operators the opportunity to have control of their business while focusing on the aspects of it they enjoy most. We do this by providing comprehensive consulting services that are tailored to the unique needs of each client. We are committed to delivering effective results that exceed expectations.
We offer a wide range of services for startups, new, and mature businesses, including setting up general operation procedures, marketing, brand development, strategy & business plan improvement, finances (including projections, menu pricing and budgeting), staff policies, management & hiring, franchise guidance, mentorship, website & e-commerce assistance and more. We can also help those looking to grow, sell or evaluate the next steps. We have the expertise to guide individuals just starting out with an idea realize their dream of opening their own business, as well as businesses across all industries achieve their goals and have a better work life balance.
From formulating a business plan, purchasing equipment and ingredients, to developing recipes, we can help you bring gelato, ice cream & other frozen desserts to your business that fits within your operating budget. We offer a comprehensive training program in all production styles of gelato & ice cream-making.
Interested in making traditional Italian gelato at home?
Our book, The Art of Making Gelato, includes over 50 easy and authentic recipes to make in any ice cream or gelato machine:
We take a collaborative and simple approach to consulting. We work closely with our clients to understand their needs, identify areas of improvement, and develop solutions that are tailored to their unique challenges. We will help you develop a clear and concise strategic plan that aligns with your business goals and objectives. Our approach is transparent, results-driven, and designed to help businesses succeed long-term.
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